BABYMONSTER’s ‘FOREVER’ Music Video Surpasses 200 Million Views, Cementing Global K-pop Power

Introduction: BABYMONSTER’s Meteoric Rise in K-pop

BABYMONSTER, the rookie girl group under YG Entertainment, has once again proven their global impact by surpassing 200 million views on the music video for their digital single ‘FOREVER’. Released on July 1, 2024, the video reached this milestone approximately 11 months later, an impressive feat for a new group in the competitive K-pop industry. This achievement marks the fourth of their videos to exceed 200 million views, reinforcing their status as a rising global force in music.

Visuals and Performance: The Allure of ‘FOREVER’

The ‘FOREVER’ music video captivates audiences with its sophisticated visual aesthetics, bold and luxurious styling, and the members’ confident, charismatic performances. The video features high-end settings such as luxury hotels and limited-edition outfits, blending VFX effects to create a visually stunning experience. Lyrically, the song explores themes of letting go of toxic relationships and embracing freedom and peace, resonating deeply with fans worldwide.

Record-Breaking Achievements and YouTube Dominance

BABYMONSTER’s ‘FOREVER’ not only topped YouTube’s ‘Most Viewed Videos within 24 Hours’ upon release but also claimed the number one spot on China’s largest music platform QQ Music’s MV chart. The group now boasts 10 videos with over 100 million views, including ‘SHEESH’ (over 300 million views), ‘BATTER UP’ (over 300 million views), and ‘DRIP’ (over 200 million views). Their official YouTube channel has amassed nearly 9.4 million subscribers and over 4.6 billion total views, reflecting a massive and engaged global fanbase.

Global Expansion: The 2025 World Tour

In line with their growing international popularity, BABYMONSTER embarked on their first world tour titled in 2025. The tour began in Seoul in January, followed by stops in major U.S. cities such as New Jersey and Los Angeles. Despite debuting less than a year prior, the group’s rapid ascent to global stages highlights their strong foothold as a next-generation K-pop act. The tour includes 32 performances across 20 cities, allowing BABYMONSTER to connect directly with their expanding international fanbase.

Upcoming Releases and Continued Momentum

BABYMONSTER is set to maintain their momentum with a strategic release schedule. On July 1, 2025, they will drop their new retro hip-hop-inspired single ‘HOT SAUCE’, followed by a second single in September and a mini-album in October. This carefully planned roadmap showcases their versatility and commitment to exploring diverse musical styles while solidifying their unique identity within the K-pop industry.

Cultural Context and Fan Impact

For international fans, BABYMONSTER’s success represents the dynamic evolution of K-pop’s global reach, driven by innovative visuals, genre experimentation, and strong digital presence. Their ability to break records shortly after debut reflects the power of modern fandoms, digital platforms like YouTube and QQ Music, and strategic global marketing. The group’s themes of empowerment and self-liberation in ‘FOREVER’ resonate universally, helping them build a passionate and diverse fan community worldwide.

Conclusion: BABYMONSTER as a Global K-pop Powerhouse

With multiple videos surpassing 200 million views, a rapidly growing YouTube subscriber base, a successful world tour, and an ambitious release schedule, BABYMONSTER is firmly establishing themselves as a leading force in the global K-pop scene. Their blend of striking visuals, confident performances, and meaningful music continues to captivate fans and industry watchers alike, signaling a bright future for this YG Entertainment rookie group.